This year, I had the honor of presenting at South By Southwest (SXSW), an amazing overload feast of intelligentsia, music and films. I was thrilled to learn from the other presentations that I was able to attend.
But that’s also the problem with SXSW: the only way you could see, hear and learn all there is would be to break the space/time continuum, being everywhere, all at once. Yet Ogilvy has helped out with that. They have produced Ogilvy Notes, sending graphic artist note-takers to record some of the sessions. (Alas, not mine…boo hoo.)
Here are 10 Kick-Ass Learnings that I’ve culled from those online records…
1. Agile Self Development must begin with your big vision, and is accomplished through a series of small, quick sprints to get you there. Track your progress dutifully. Keep daily logs or journals.
— Dinah Sanders, Marcy Swenson
2. Anatomy of a Design Decision must always be evaluated from the user’s perspective. What’s it like to be a user of this design?
— Jared Spool
3. How to Innovate at Big Companies: To overcome all the inevitable barriers, build prototypes of your ideas, and find like-minded people to help you prove the model…showing, demonstrating, using the prototypes.
— Gene Kim, William Hertling
4. Better Crowdsourcing: Scaling your idea means letting it go…Allowing other people to own it and do things with it that you could not have predicted.
— Daniel Honigman, Heidi Hackemer, John Winsor, Len Kendall
5. How to Sell Unsolicited Ideas: Nothing great ever happens without passion!… To change their thinking, you may have to change yours… The difference between knowing something and REALLY knowing it is being able to explain it simply, quickly… Avoid short-term compensation, aim for long-term rewards.
— Alessandra Lariu, Hashem Bajwa, John Wimsatt, Nick Parish, Ty Montague
6. Collaboration Over Competition is all about people, relationships and transparency. Collaborate with Frienemies who you can trust on a personal level, even if you have some goals that are different.
— Derek Neighbors, Jay Baer, Kristie Wells, Sally Strebel
7. Design Across Disciplines: Spend a day in the other discipline’s shoes (using and living their processes, procesdures, rules, tools, goals, etc.)
— Ben Yarrow, Elaine Wherry, Matthew Robbins, Stephen Atkinson
8. Creating Serendipitous Innovations Through Check-Ins: Keep asking “How could we make this easier?”
— Dennis Crowley, Pete Cashmore
9. Getting Past Your Fears in the Name of Creation: There is no creativity without risk. Give yourself permission to take the first step, a baby step. Try a quick fail to take away the power that fear has over you. Fear should be embraced as a motivator.
— Chris Guillebeau, Jonathan Fields
10. My Prototype Beat Up Your Business Plan: Investors don’t read business plans anymore… Get something out there! Now. Fast. Yes, it may be full of holes, but others will either make a product to fill the holes (making your product stronger, better) or they’ll help you fill the holes as you go along.
— Ade Olonoh, Jeffrey Kalmikoff, Kendra Shimmell, Kristian Andersen
Want more? In addition to surfing page by page graphic notes online, you can also download the entire set:
• Download Day One
• Download Day Two
• Download Day Three