As we studied all our interviews and findings, we traded notes back-and-forth on what we heard from benevolent hackers. Here is a 2009 draft of how we made sense of things then…
Problem:
The world is changing faster than business is willing to cope.
Solution:
Individuals collectively hack the fuck out of businesses to bootstrap them into relevancy.
Problem:
Large organizations want to control access to certain types of information in order to maintain quality control, keep their dirty laundry hidden, etc. Unfortunately, that’s no longer possible. Everything is networked; phones, homes, our wallets and, soon, everything else. Along with this massive connectivity and information collection infrastructure, information about anything is readily available. Want to connect with the industry leader in a field you know nothing about? Email her. Need to figure out how to bootstrap into a new skill? Watch a dozen videos, walk through a hundred how-to’s, get advice from a million experts. Perhaps more frighteningly, want to find out what your competition is up to? Google hack their documents, track their decision-makers on Facebook, or aggregate the comment streams from all their employees off Twitter and sort them by keyword to find emerging trends – it’s all out there, available for anyone who wants it to gather and analyze.
Solution:
Big organizations can communicate honestly and openly with their customers and constituencies and those individuals will put in countless hours to support and represent them. Resisting the crowd is simply misanthropic.
Problem:
Innovation is no longer invention, but collage – access is free, knowledge is cheap, and ability is everything. In this new world of meritocracy rules companies cannot keep up – they suck at meritocracies; that’s why the term beaurocracy exists! Instead, it’s on you to keep the ball rolling – hackers know how to build meritocracies quickly, and where necessary in secret.
Solution:
Companies that don’t learn to leverage this will get eaten from within. Those that leverage it will eat their competition alive.
Problem:
Large organizations used to be necessary to facilitate information access, consensus, and communication. Now all that is free and instant.
Solution:
Hackers let systems evolve to address problems as they arise. Creating an ecology of problem solving will enable companies to organically, flexibly, and aggressively respond to issues. Or, they can have their continued devaluation drive their assets to bankruptcy.
Problem:
Radical transparency is increasingly the only choice – people are inferring and aggregating data points by the millions, meaning that not only are individuals vulnerable, but large organizations are immensely much more so.
Solution:
Hackers are going to parade your dirty laundry whether you like it or not. Own it. If you’re not embarrassed and are willing to be accountable then you’ve made yourself into both a bad target and an entity worth respect. The world is shrinking into a village, and like any village you’re better off behaving honorably than trying to hide your nasty habits.
Problem:
Because technology innovation is a radical and social phenomena we’re now seeing that top-down decision making is far too slow to keep up with the new opportunities that pop up every hour.
Solution:
Individuals are now more equal than ever before across the hierarchical landscape – your ability to connect with a client or act on a new opportunity is only a click away. The only thing stopping you is your boss’ approval – which can only come too late. That’s what being a hacker is all about; figuring out when it’s the right time to break the rules for the good of everyone, even at the cost of the hierarchy.
Problem:
As the decision making shifts from your boss’ boss’ boss to you and everyone else, the onus is on you to make good choices. In a world where information is free and access is ubiquitous, the ability to excel no longer means being able to act effectively against constraints.
Solution:
Creativity, insight, and the ability to think outside the norm are the best indicators of success, and those don’t come through study or the daily grind. In a word, passion = success. So what do you do now? In the long term, you need to make the choice between loving what you do and being good at it, and disliking what you do and being replaced. But to get there, and in the short term, you need to start hacking work.
WE’VE REFINED OUR THINKING since then, but those were the beginnings of what ending up in Hacking Work. Your thoughts?