Are You a Connector? Is That Your Hack?
Thursday, August 26th, 2010
photo: legendsrevealed
In Dubai, hundreds of thousands of laborers from all over the world are building luxury they will never experience. Some of those from India are hacking that economic divide — through cricket.
SmartLife realized that the one bond that tied both blue-collar Indian laborers, with few skills beyond what they could do with their hands, and white-collar Indian professionals, was their shared love of cricket. So SmartLife not only organized regular matches with both Indian economic classes, but they also helped establish mentoring programs where professionals “adopt” a laborer to assist in his training and development, and prizes from the cricket matches include free computer courses. (CNN Video)
Hacking Lesson: Often the best hacks involve making connections between people with seemingly different goals or agendas, and helping them see that helping each other is actually enlightened self interest. Are you a connector? Is that your hack?






