As detailed in this New York Times set of infographics:
Al Qaeda spent roughly half a million dollars to kill thousands, destroy the Twin Towers, harm the Pentagon, and — most importantly — completely change what the world pays attention to and how everyone lives their lives.
Monetary cost to the US so far: $3.3 trillion. That forced one of the most powerful nations in the world to invest about $7 million for every dollar Al Qaeda invested in planning and executing the attacks. That’s one hell of an ROI.
Of course, we’re talking evil here. We should never forget what has been done to us and the toll it had on our nation, our lives and our souls.
But we can also flop the lessons learned. Turn evil power into good power.
In the world of today’s business: The small and nimble can force the powerful and mighty to completely change how they approach planning, executing, treating their workforce, satisfying their customers. The small, fast and nimble can win the noble war of doing more good for more customers and more employees than those businesses currently in power.