We all need heroes. During October 2010, we got many. On Oct 13, the entire world cheered! After more than two months entombed half a mile beneath the Chilean desert, the last of 33 trapped miners was pulled to safety. Not only were the 33 hailed as heroes, so were the hundreds of individuals and firms from around the world you united to save them. Amazing story that many of us will remember forever!
At the time, the entire world was focused on all the ways those behind-the-scenes heroes help. From oil-drillers lending their expertise to how to go get them, to manufacturers of the capsule that brought them out, to iPods sent down fully loaded with Elvis and lots more…even to the psychologists helping them deal with the effects of long-term entrapment. NASA was even called it for its experience in helping crew members deal with long periods of isolation while in outer space.
At least those were the official stories.
Later, after the men were saved, we learned how those official strategies and tools were hacked.
Drugs were smuggled down to them in letters from wives, girlfriends (sometimes both), and friends.
Porn was also smuggled down to them because officials were not dealing with their “greatest need” after air, food and water.
Yes, the official channels of tools, support, discipline and structure were absolutely necessary.
But so were the underground channels…the hacks. Those 33 men made sure to workaround the system to get their needs met.
Maybe there’s something we can all learn from these heroes?