There’s much buzz among the digerati about PewResearchCenter’s latest research findings on Gen Y: Millennials will make online sharing in networks a lifelong habit.
Important findings, yes. But not earth shattering in newness. Digital natives have been on this track for some time. What we found more intriguing was one quote buried among the me-too-ers in the report who all declared that digital natives will stay heavy digital users. (Duh?)Doc Searls, co-author of The Cluetrain Manifesto, went futher. Like Hacking Work, he tapped into this generation’s need to go beyond being heavy tech users and to start taking control.
The power is shifting from organizations…Gen Y has the tools and desire and reasons to become fully empowered by themselves.
That’s why we see hacking work as such a major force: Power…Control…Risk…those are the real issues. And that these digital natives have back-of-the-hand knowledge of how to use their tools for completely new outcomes. We ain’t seen nothing yet!