I recently read that only 8% of adults trust traditional media, and yet I wasn’t in the least bit suprised. When the New York Times implemented a full paywall their traffic dropped by 50% – immediately. On the spot. That instant. What’s more, traffic analysis showed that the majority of folks who bounced went… to Google.
When existing business models are failing the all-too-common reaction is to try to shore up losses and hang on to what used to work. And yet for the last several years we’ve seen plenty of evidence that this just isn’t working – the “mainstream media” being a fine example.
My question is when big business is going to realize that quick and nimble trumps big and scaled – because scale is no longer expensive. That fundamental shift makes hacking existing systems on an individual level suddenly profitable and competitive.
Disagree? Tell me why.